ravel brochures to highlight a destination
can give others insight into a place or area. Good travel brochures can entice
others to visit your travel destination. Here are some steps to help you make a
travel brochure.
1
Choose your focus. Is your brochure going
to highlight a hotel, resort, shopping, the beach, the mountains, family
vacations or luxury? Now is the time to decide on the focus of your brochure.
Select between one and four main points to include in your brochure.
2
Select photos for your brochure. Choose
photos with vibrant colors and enticing images. Photos of a pool, the beach,
people shopping and exercising are excellent selections. You may also want to
include photos of a hotel, shops, restaurants and other attractions in your
brochure.
3
Write your text based on your photos. Use
short phrases and bullets wherever possible. You can write three to four short
paragraphs of three to five sentences each to describe destinations or
accommodations. Use powerful verbs and adjectives in your descriptions. A
thesaurus can help you pinpoint descriptive words. The text in your brochure
will serve to give your readers a general overview of the destination or
attraction.
4
Add your content. Get a sheet of paper 8 ½
by 11 inches turn it around to landscape orientation and fold it into thirds.
You will need to have enough pictures and text to fill your brochure.
5
You can cut and paste your content so that
it fits into the columns that you created. You can adjust your text so that it
fits into columns by moving the arrows along the rulers on the top of your page
in Microsoft Word. When your text is in the desired column width, cut it out
with scissors and paste it onto the page that you have folded. The copy or
words describing your destination should appear on the inside of your brochure.
6
Copy photos on a color copier and reduce
them so that they fit into the columns for your brochure. It’s a good idea to
measure your columns first and simply reduce the photos so they fit.
7
Arrange the text and the pictures onto your
brochure and glue them onto your paper. The outside, front panel of your
brochure should have the name of the destination and a colorful photo of it.
8
Make color copies of your brochure. If you
don’t have a copier at home, you can take your brochure to a business center
with color copiers.